Andrei UNGUREANU
 

Shopping malls are a conducive environment for analyzing the influence of music on consumer behaviour. Consumer typologies are directly related to the shopping environment. Background music as a marketing tool is a mandatory part of creating the aesthetics of this environment. Due to its subjectivity, the researchers used multilayered marketing analysis to explain the importance of background music for consumer behaviour. Because the new reality of post-COVID-19 affects the mall's strategies, background music and auditory marketing are more critical in determining the success of the plans undertaken by their management. The role of using background music in shopping has a higher degree of importance. It can be explained easily because music as aesthetics affects keeping the consumer and management interconnected, resulting in creating new communication and marketing channels.

  • Type: Review Article
  • Published on: 25th June, 2021
  • Keywords: Types of consumers; Background music; Auditory marketing; The influence of ambient music;
  • Pages: 7-14
  • Received: 15th January, 2021
  • Final revision and acceptance: 24th June, 2021
Daniela Nicoleta BOTONE, Marius Eleodor MILCU, Delia MĂLEANU
 

The aim of the research was to identify the degree and forms of cyberbullying for Romanian high school students, as well as the psychological implications, increasingly difficult to track on the current online educational system and the pandemic context. The research had a quantitative - qualitative methodology and was conducted on 122 students from several high schools located in the counties of Sibiu, Valcea, Arges and Bucharest. The results showed a significant positive correlation between the degree of cyberbullying and the level of anxiety. There is also a significant correlation between the degree of anxiety experienced by students and the level of cyberbullying, the data showing that female subjects feel a stronger anxiety than male subjects in connection with the phenomenon of cyberbullying. The authors conclude that it is important to keep the community and the police in reducing the phenomenon of cyberbullying, as well as the need for legislative changes to be updated according to the new challenges.

  • Type: Case Study
  • Published on: 25th June, 2021
  • Keywords: Cyberbullying; Bullying; Anxiety; Students; Internet;
  • Pages: 15-21
  • Received: 28th February, 2021
  • Final revision and acceptance: 24th June, 2021
Angelica-Nicoleta NECULĂESEI (ONEA)
 

Language is both an element and a determining factor of culture, and analysis of linguistic particularities can lead us to a deep understanding of cultural specificity. In this article, we intent to offer a broader perspective of the language-culture relationship, starting with the presentation of some languages’ classifications but also with the connection with other determinant factors of culture.

  • Type: Review Article
  • Published on: 25th June, 2021
  • Keywords: Language; Culture; Cultural specificity; Cultural context; Globalization;
  • Pages: 23-29
  • Received: 1st March, 2021
  • Final revision and acceptance: 24th June, 2021
Ovidiu-Aurel GHIUTA
 

The present paper illustrates the use of the brand components in the most important campaign debate of the presidential elections in Romania in 2014: the first televised election confrontation between the candidates (Victor Ponta and Klaus Iohannis) in the second round of the presidential election. The research method of case study was selected. The research technique consisted of the content analysis of the two speeches. Finding the elements of the candidate's brand in a single confrontation implies, even more so, his presence in the entire election campaign. Six of the eight components of the brand (adaptability, differentiation, innovation, history, positioning, and segmentation) are used by both candidates with the purpose to influence citizens’ vote.

  • Type: Case Study
  • Published on: 25th June, 2021
  • Keywords: Presidential election; Brand; Romania; 2014; Political brand; Iohannis; Ponta;
  • Pages: 31-48
  • Received: 14th March, 2021
  • Final revision and acceptance: 24th June, 2021
Loredana MITARIU, Mihai MITARIU
 

In general terms, different enamel lesions are described, resulting from specific changes during the development of the dental organ, and classified as lesions of the dental enamel development. The clinical diagnosis of enamel lesions can thus be confusing due to the wide range of lesions and their different origins.

  • Type: Case Study
  • Published on: 25th June, 2021
  • Keywords: Dysplasia; Hypoplasia;
  • Pages: 49-54
  • Received: 4th April, 2021
  • Final revision and acceptance: 24th June, 2021
Heidrun ADUMITRACHIOAIEI, Alina – Costina LUCA
 

In the 21st century, when the patient is in front of the medical staff, even if the information may be correct or incorrect, the reminder of the importance of doctor-patient communication becomes vital. The Romani population has many problems in benefiting from medical services, lack of health insurance, lack of documents and lack of education make this category of population to become a group of patients difficult to manage and an increase in the quality of the relationship with the Romani population is necessary (Cristea, Lăte,a & Chelcea, 1997; Astărăstoae, Gavrilovici, Vicol, Gergely, & Ioan, 2011; Roman, Gramma, Enache, & Pârvu, 2012). Most studies show a lower life expectancy of the Roma population compared to the rest of the population at least 10 years, they also associate an increased risk for a variety of diseases and a higher infant mortality (Hanssens, Devisch, Lobbestael, Cottenie & Willems, 2016; Cahn & Guild, 2010; Hajioff, & McKee, 2000; Zeman, Depken, Senchina, 2003; Van Cleemput, Parry, Thomas, Peters, Cooper, 2007; Hajioff & McKee, 2000). Roma access to education and our willingness to understand their ethnic principles will turn the medical act better, so together we will be able to prevent more than treat, and treat forms of the disease in easier stages. For these reasons, we consider it useful to pay attention to the understanding and improvement of doctor-patient communication in general, and even more so in the case of Romani patients (Hanssens et al., 2016; Astărăstoae et al., 2011; Hajioff, & McKee, 2000).

  • Type: Case Study
  • Published on: 27th August, 2021
  • Keywords: Minority; Patient doctor communication; Evolution; Prevention;
  • Pages: 63-67
  • Received: 4th June, 2021
  • Final revision and acceptance: 26th August, 2021